Why data is key for supply chain success

Global logistics expert AEB says its status as an employee-owned company as well as its best-of-breed software mean it is still flourishing after 41 years in business.

The digital age means customer expectations are rising all the time, so it’s essential as a business to be able to move goods around the world quickly and efficiently.

AEB (International) is a global logistics expert that uses its own technology (and the data it generates) to grow both its own business and that of its 5,000 clients in 75 countries.

Its software and logistics platform provides a complete worldwide supply chain management service. This includes shipping, transportation, warehouse management, multi-country customs clearance, import and export management, sanctions list screening and export controls.

“The logistics market has changed so much over the years,” says international business development manager Tatjana Schork. “It is much more than the perception many people still have of it. They just think of trucks or the military moving goods from one place to another. Today, the raw materials and components used in production and manufacturing come from many different countries and people’s expectations around delivery times are very high because of their experience with companies such as Amazon.”

Getting on board with digital transformation

Formed in Germany in 1979, the company opened its first international offices in the UK and Singapore. Today it also has a presence in Switzerland, Sweden, Netherlands, Czech Republic, France and USA.

Schork says the company is growing by embracing the digital transformation taking place across the numerous sectors it serves. Indeed, companies across all industries, including aerospace and defence, retail, automotive, food and drink require agile supply chains to meet changing demand and to proactively react to new competitors.

AEB offers clients a selection of cloud-based ready-to-go software as well as a tailored but adaptive logistics platform that generates huge amounts of data to make the global movement of goods more effective.

“Our major strength is that we provide a fully integrated answer to clients’ cross-border supply chain management needs. We are there from when a product is ordered to when it is delivered. Some other vendors only support part of the chain,” says Schork. “Our software seamlessly links, for example, global trade processes, which can differ enormously, customs management and export control compliance.”

‘A culture of dedication’

“We want to increase the number of employees who have shares so they can participate in the company’s success. We have created a culture of dedication, high performance and innovation.”

Any additional funds will be used to open more international offices, increase the company’s penetration in relevant markets across Europe, Asia Pacific and the US and to invest in research and development.

“Most of our customers are now using AEB cloud solutions hosted in our dedicated data centre in Germany so we are also planning a significant expansion in technology,” says Schork.

Navigating complex compliance waters

Another of AEB’s core values is collaboration. This means working in partnership with various bodies in specific countries. For example, it collaborates with customs authorities around the world to ensure its clients do not fall foul of complex and often very different rules and systems.

In the UK it has a good relationship with HMRC and has been well placed to advise its clients on the potential impact of the UK’s departure from the European Union. AEB has created a Brexit Tool Kit for clients who now have until 31 January 2021 to apply for customs support funding after HMRC extended the deadline.

“If you are exporting to the UK it is important to automate customs processes,” says Schork. “Declarations must be filed with one of HMRC’s two systems. After the Brexit transition period ends on 31 December, supply chain efficiency will rely on effective export declaration management. We can help with this.”

The worldwide adoption of digital processes and the growth in e-commerce means companies now have a global customer base.  However, international trade is governed by strict and frequently-changing regulations. With different nations operating complex rules, businesses need the effective, reliable and data-led supply chain management support provided by a company such as AEB (International).

For more information, visit www.aeb.com/uk    

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