Everyone has different tastes when it comes to soft drinks – not to mention health needs – but Kolibri Drinks has created a customisable product that will suit everyone.
These days, so many of the things you use on a daily basis can be customised to your tastes – from your morning coffee at Starbucks, to your car.
Indeed, the ability for a consumer to have some sort of input into what they buy has crossed every industry and nearly every part of the globe. Today, customisation isn’t just a trend; it’s an expectation.
“People want choice. They want to be able to tailor things to their own preference.” – Kamila Sitwell, Kolibri Drinks.
One industry lagging behind, though, is soft drinks. While supermarket shelves are bulging with choice, many beverage companies are yet to move with the times and offer customers custom options.
But now Kolibri Drinks, the brainchild of husband and wife team Kamila and Vincent Sitwell, is stepping in to fill the gap. “People want choice. They want to be able to tailor things to their own preference,” Kamila Sitwell explains. “We have designed a new beverage product that lets people customise and flavour their drinks to their unique taste.”
The sweet spot
Kolibri Drinks’ USP is in the packaging: a special bottle cap filled with a sweet agave nectar, which sits on top of the bottle of sparkling, botanically infused water. This allows consumers to add their preferred dose of agave to the drink, depending on how sweet or dry they like it.
“We’ve separated the sugar from the drink,” explains Mr Sitwell. “The drinks have all the flavour profiles in them – herbs, spices and botanicals. Within the cap itself, there’s a portion of sweetness. At the push of a button, consumers can tailor the drink to their individual needs, diets or taste preference.”
The drinks industry has been beset by a war on sugar in recent years, as consumers and regulators become ever more health conscious. Kamila and Vincent Sitwell, however, are aiming to change the negative perceptions around sugar by allowing consumers to control what they drink.
Kolibri Drinks’ USP is in the packaging: a special bottle cap filled with a sweet agave nectar.
“Sugar is not evil. Neither are fats or carbohydrates. They are essential nutrients,” Kamila Sitwell continues. “What customers want is not to remove sugar altogether, but to control the amount they consume. They want to decide how much or how little they get in their drink.”
This is certainly a different approach to the beverage producers who offer an all-or-nothing choice between full-sugar fizzy drinks and artificial-sweetener-boosted diet alternatives.
Tapping into trends
It’s a concept that is exciting retailers. Fiona Davies, a food and beverage buyer for Holland & Barrett, believes Kolibri taps into today’s powerful health and wellness trend, without compromising on taste. Rather than creating endless sugar alternatives and flavour profiles, personalisation offers empowerment. That has never been offered in packaged, pre-mixed drinks.
“Kolibri Drinks is a fantastic example of the kind of innovation we look for when choosing beverages for our stores,” she explains. “There’s been a real shift in our customers, who are now seeking products that offer a wellness aspect. Gone are the days of ‘Booze Britain’; 5.4 million adults are now abstaining from alcohol, and there’s a growing trend amongst under 25s as well.
“Kolibri Drinks allows them to have a delicious, bespoke drinking experience, and avoid a terrible head the next morning.”
Despite a plethora of choice in the drinks market, Kolibri Drinks is the only producer that allows consumers to choose what most value above any other criteria: the experience.
For more information, visit kolibridrinks.co.uk