Truphone is a telecommunications operator turned nimble tech disruptor that is driving eSIM.
The mobile phone has had an unprecedented impact on the world of business. Research shows that 71pc of employees spend more than two hours a week accessing company information over their phone. Almost two-thirds (60pc) of employees say they regularly use apps for work-related activities.
What’s more, those employees work an average of 240 hours a year more than their “non-mobile” counterparts. But while seamless global connectivity is now an expectation, it’s not always a reality – and can become a headache for growing businesses looking to scale internationally.
Perhaps no company knows this better than Truphone, a telecommunications operator turned nimble tech disruptor. “As business is getting more connected, it is also getting more complex,” says Darren Buttrick, Truphone’s global sales director.
“While seamless global connectivity is now an expectation, it’s not always a reality – and can become a headache for growing businesses looking to scale internationally”
“There are more than 700 full members of the GSMA, the mobile industry’s leading regulatory body. Many of these operators have networks in a single country, so international businesses are left negotiating complex contracts – often at a premium.”
Truphone sought to connect those businesses stranded between networks. According to the company’s global head of financial markets, Paul Liesching: “We thought, why couldn’t global connectivity just be a little easier? What if there were a network that was built for global mobility? Something built for the modern world of business: simplicity, consistency, cost control and roaming freedom.
“I’m never shy about saying we were the first to do it or how many people told us we were crazy at the time. A quality voice, data and SMS connection, guaranteed in more than 100 countries, with eight local numbers, on one contract, with one bill, and one procurement process. What’s not to love about that?”
Truphone’s latest rethink around telecommunications is around the eSIM. Rather than purchasing a new SIM from a mobile operator and inserting it into your device, the eSIM is embedded into the phone itself, allowing it to have multiple network profiles and phone numbers, depending in which country the user happens to be.
Truphone is one of a handful of operators to service eSIM. It was the first to build a global network built specifically to help businesses connect internationally, and is the only company in the UK that is developing the technology.
Steve Alder, Truphone’s chief business development officer, is passionate about the eSIM’s utility for businesses, particularly for smaller businesses and start-ups keen to scale without committing to substantial new costs.
Some of the world’s biggest device manufacturers are starting to latch on to eSIM and its potential
“We saw an opportunity to make international mobility even more seamless and we took it,” he says. “For large enterprises, the eSIM is an opportunity to connect their international offices in a more efficient and cost-effective way.”
Some of the world’s biggest device manufacturers are starting to latch on to eSIM and its potential. In 2018, Apple rolled out eSIM capability on its iPhone X series and Google expanded its eSIM capacity on the Pixel 3. Truphone was one of a handful of launch partners for both, and the first to create an eSIM app for the iPhone series.
While the eSIM is still in its infancy, Mr Alder predicts that it will become even more commonplace very soon. “Mass adoption of the technology is beginning to look like an inevitability,” he says. “With an expected 5.4 billion mobile subscribers worldwide by 2020, the more device-makers that move towards eSIM adoption, the riper the market starts to look for ambitious telcos and disruptive tech companies.
“We are at the crux of a long-awaited revolution in our industry,” he says. “This is a time where mobile technology is the most dominant on the planet. That’s exciting, isn’t it?”
For more information visit truphone.com