Edit Suits Co is a bespoke tailoring firm bringing better-fitting clothes to the masses through technological advancements.
London is the capital of the suit. Every day, City workers and businessmen button up their jackets and buckle their belts to head to work, and in the evenings they suit up for soirees or business dinners.
Even those who don’t put a suit on each day have likely picked one out in the past, whether it was for a special occasion such as a wedding or trying to give the right impression at a job interview.
For many it means traipsing through crowded shopping malls or browsing reams of options online to find something stylish, tailored and frankly suitable in an affordable price range.
Although the accessibility and affordability of off-the-peg suits has certainly improved, truly custom-tailored fits are beyond many people’s budgets. Not only that, but for some, the bespoke tailoring industry remains old-fashioned and apparently resistant to the technological advancements that have revolutionised other industries.
“Although the accessibility and affordability of off-the-peg suits has certainly improved, truly custom-tailored fits are beyond many people’s budgets.”
There are reasons for this. Made-to-measure clothing carries problems of complexity both in design and the supply chain. No two customers will be the same, meaning production batches have to be small, greatly increasing the complexity of a business as it gains more customers.
Patrick Jungo and Reto Peter, Co-founders of Edit Suits Co, believed they could turn their experience in the worlds of finance and consulting towards tailoring’s digitalisation challenge and develop a more cost-effective, scalable business model that allowed the personal touch of a well-fitting suit.
“We felt that the experience of going into a crowded shop or department store was never appealing but had to be done, since custom tailoring was not within our budgets,” says Mr Jungo. However, while living in Asia, the pair noted how affordable and accessible tailoring could be – the challenge was bringing such products into a model that worked for UK consumers.
“Once we had our first custom-tailored shirts and suits it became clear that we would never go back to off-the-peg, because we only then realised how ill-fitting and overpriced our off-the-peg garments were, despite having a relatively standard size,” says Mr Jungo.
The pair decided to try to bring better-fitting clothes to the masses in a better, faster and more convenient way than traditional approaches.
“The company is harnessing modern technology to automate as much of the process from then on as possible, helping to deliver a personal touch at scale.”
Edit Suits Co bases its service around an hour’s consultation with each customer, focusing on fashion trends, looks, styles and fabrics. With up to 40 different points of measurement on each suit and an array of fabrics to choose from, guiding customers new to such choice is an important process.
Crucially, however, the company is harnessing modern technology to automate as much of the process from then on as possible, helping to deliver a personal touch at scale.
The business has built a system to spot errors early in the design process, place orders with manufacturers automatically, and confirm that products match specifications in the shortest time possible. Customers’ measurements are also kept on record, allowing new suits to be made to an online order in moments.
While Edit Suits Co has expanded the business into a wider menswear range, including shirts, chinos, jackets and overcoats, the founders are keen to add more casual options and grow the business into further UK cities. The model will remain the same, taking the stress, but not the style, out of men’s shopping. “It’s really how we envision a great shopping experience to be,” says Mr Peter.
For more information, visit editsuits.com