Rather than a revolving door of recruitment, one British company is putting its people and their goals at the heart of what they do.

On average, we spend 90,000 hours of our lives at work. That’s a lot of Monday mornings.

The world of work has radically changed, with the digital revolution providing candidates and clients with the tools to see all the available opportunities and talent in a market. It is therefore vital that recruitment companies step up and change the way that they respond to this new environment.

Goodman Masson has been recruiting professionally qualified accountants and other finance professionals for more than 20 years.

Its managing director, Chris Porges, says: “Our USP is that our people are better looked after and therefore do better at their jobs. One of the big issues in recruitment is retention, and we try to understand what people’s goals are. Sometimes it means paying them more, sometimes it means being flexible about working hours, but often it’s about listening to our people and doing what we can to help achieve their goals.”

The approach has brought the company awards for their results – they recently picked up a Recruitment Company of the Year award – and also for their workplace.

“We were voted the UK’s Best Place to Work,” says Mr Porges, “and that is not just a coincidence or a ‘nice to have’. That is the result of putting our employees in the middle of our business and making it a key strategic ambition. We hear a lot of talk about thought leadership – well, we think it’s a good thing to be at the cutting edge of making workplaces better places to spend your day.”