Hotter footwear steps up to global challenge

Producing a pair of hand-finished shoes every 20 seconds and boasting more than three million customers worldwide, this British footwear brand reveals the secrets to its success.

Footwear brand Hotter continues to step up its global expansion, investing in product development, omni-channel retail infrastructure and international talent.

“The Hotter brand is a fantastic proposition, delivering stylish, comfortable and quality footwear to the 50-plus customer,” said Hotter CEO, Sara Prowse. “This sector is growing globally, and we are developing a strategy which will deliver an increased share across several key international markets.

“We have a unique business model. We manufacture our shoes in our own factory – in fact we are the UK’s biggest shoemaker – and we have omni-channel sales platforms in UK, US and Euro territories. Over the past few years we have launched our successful direct model into the US and in the past 12 months alone have introduced a website into the eurozone countries and brought in new wholesale partners in the US, Australia and Hong Kong. These global initiatives continue to deliver both results and learnings upon which we intend to capitalise.”

Hotter is a leading British footwear brand, based in Lancashire. Founded in 1959 as a slipper manufacturer, Hotter now offers a collection of stylish women’s and men’s shoes with hidden features including super soft and breathable leathers, lightweight and flexible soles and underfoot cushioning.

The company employs more than 1,200 people and has over three million customers globally. Hotter’s multi-channel sales platforms enable customers to shop online and, through mail-order catalogues in the UK and US, at more than 75 UK stores and in the eurozone. Its state-of-the-art factory produces a pair of hand-finished shoes every 20 seconds which, according to the British Footwear Association, makes it the UK’s largest shoe manufacturer.