Companies know they should be doing something but they don’t know what

The sky’s the limit for emerging technology and digital marketing firm Wharf Street Strategies – providing it remains innovative in its sector.

Any business that wants to grow needs an effective digital marketing strategy to raise awareness of its offering and to increase sales.

Wharf Street Strategies (WSSL) matches companies of all sizes with the most suitable cost-effective technology to help them reach more customers and react quickly to industry trends.

“There are trending technologies such as blockchain, artificial intelligence, augmented reality and machine learning that, by using our corporate experience, can ensure clients achieve their business goals,” says founder and CEO Venkatesh Krishnamurthy.

WSSL will provide software and marketing technology specific to each client’s needs. This might include a website plus online branding, video content, mobile apps or complete blockchain development with digital currencies and digital wallets.

“Companies often do not have exposure to the technology that is available to help them grow. They know they should be doing something but they are not sure what or how to monetise the technology. We use our expertise to change that mindset.”

‘One-stop shop solution’

Venkatesh is an engineer by background and has served as a board member to multiple blockchain and fintech projects, providing his unique view on trending technology, strategic marketing, operations and fundraising.

He set up WSSL in 2018. The company has a base in the UK at London’s Canary Wharf and one in Mumbai. It is currently expanding its presence in the US and across the Middle East and North Africa region.

“I now have a 17-strong team whose members come from different digital marketing and software backgrounds. They trust my vision,” he explains

His vision is entrepreneurial and one of ambitious expansion. He has identified, for example, that an increasing number of start-ups and SMEs are outsourcing their technology and digital marketing needs to save time and money – something that WSSL can help them with. To that end, he is looking for additional funding to increase the marketing of WSSL’s services.

“We are that one-stop solution for technology development, strategic marketing, content creation and web and app creation. We offer a transactional project-based revenue model as well as a subscription option.”

Making use of emerging tech

Venkatesh cites the example of a property developer client who is also involved in manufacturing that needed help in building a mix of technology to meet its short- and long-term business objectives. WSSL created videos, bespoke web content and advised it to create an eco-system for the business, as well as building an Initial Exchange Offering (IEO) platform to sell its digital assets.

He stresses that effective digital marketing can make or break any business. For example, companies need to be on top of their search engine optimisation and use the right keywords to gain higher rankings on search engines such as Google and drive traffic to their website.

The use of artificial intelligence (AI), meanwhile, can mean big savings because employees complete tasks more efficiently. Meanwhile, investing in machine learning algorithms enables companies to analyse data and act on the findings faster.

When it comes to deep technology such as AI and blockchain, Venkatesh is confident it will soon become part of the mainstream. He points to research by the World Economic Forum (WEF) which claims that 10% of global GDP will be stored on blockchain by 2027. Improved financial inclusion in emerging markets could be one of the benefits of blockchain penetration, says the WEF.

Venkatesh knows it is essential to remain innovative in this sector and he has identified additional opportunities from social media platforms. He wants to use them to practise different marketing strategies, generate awareness of clients’ products and services and increase revenues.

“When you add social media to the potential of deep technologies such as artificial intelligence and blockchain that are still being explored, it is clear companies can and should benefit from the changes in how people are living and working.”

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