How a British company is changing the world’s attitude to ethical trading, cup by cup.
The items that we choose to put into our shopping baskets each week can have a big impact on the lives of others. Whether it’s supporting British farmers, shopping locally or making sure that the products we buy are ethically sourced, our decisions as consumers can make a big difference.
Dorset-based Clipper Teas certainly believes this.
“Clipper is committed to being a different kind of tea company that is looking to change the world cup by cup.”
Founded in 1984 by two tea fanatics, Clipper has a strong heritage of ethical practice and responsible sourcing and pioneered the idea of great-tasting, ethically sourced teas more than three decades ago. Now it has scaled up its positive influence by exporting its teas worldwide.
The tea trade
In 1994 Clipper was the first ever UK tea to carry the Fairtrade mark. It was also the first brand to offer green tea to consumers in UK supermarkets. Clipper has now publicly pledged to introduce non-GM, fully biodegradable and unbleached tea bags made from all-plant-based materials, in a move that is the latest demonstration of the brand’s long-held natural and organic principles.
Passionately committed to ethical tea sourcing across its supply chain, Clipper has proudly worked closely alongside the Fairtrade Foundation for almost 25 years to champion fair prices for both tea and workers around the world, and fair deals across the whole supply chain – giving back to the farmers and communities on Clipper’s partner tea estates.
“The Dorset-based tea company is now enjoyed in more than 50 countries worldwide and the purpose of Clipper is resonating across the globe.”
Clipper’s brand owner Wessanen UK is a pioneer in natural food and drink, believing in connecting to nature and making healthy and organic products that are more accessible, enjoyable and better tasting for consumers. With its rich range of teas to suit all varieties of needs and audiences, Clipper is a natural fit into the Wessanen family of brands, which in the UK also includes the likes of Kallø, Mrs Crimble’s and Whole Earth.
Emma Vass, CEO at Wessanen UK, explains:
“Clipper as a brand really embodies the values of Wessanen. We’re proud that the Dorset-based tea company is now enjoyed in more than 50 countries worldwide and that the purpose of Clipper is resonating across the globe. A firm commitment to both ethical and sustainable sourcing is what really sets Clipper apart.”
Clipper is a global brand that remains fiercely proud of its roots, investing heavily in establishing a world-class centre of tea production excellence in Beaminster, Dorset.
Clipper firmly believes that all tea suppliers have a responsibility to do business the right way and ensure that all involved in the tea production process receive fair treatment. The pioneering business challenges the industry – and consumers – to think differently about tea.
As the world’s largest Fairtrade tea brand, Clipper’s commitment to ethical sourcing and the fair treatment of its suppliers is not just a “nice to have”. It is, like a great-tasting cup of tea itself, essential.
For more information, visit wessanenuk.com