Meet Wigan-based Matchstick Men – the unsung heroes behind your everyday household appliances.
Over the past century, we’ve seen a boom in products that make our everyday lives easier.
Domestic appliances have taken over most of the labour in our homes. Many of us think little of putting the washing machine on as we head out to work and coming home at the end of the day to a drum full of clean laundry – a task that once might have taken someone a whole day.
With the convenience has come anxiety about trust, particularly for powerful machines we might leave working while we are out. Where have these products come from? Who has designed them and to what level of quality?
It’s no surprise that with such questions, brand identity and reliability have become inextricably linked.
“With the convenience has come anxiety about trust, particularly for powerful machines we might leave working while we are out.”
Matchstick Men, based in Wigan, is not perhaps an instantly recognisable company name. But if you are in one of the many homes with a Russell Hobbs microwave, for instance, its products are something you already know and trust.
Operating as a licensed partner to better-known brands, Matchstick Men’s businesses source, develop and design many of the products we use in our homes. Washing machines, microwave ovens, vacuum cleaners and many more of the big-name goods found on the high street are in fact developed by the northern business.
From point of sale to product, delivery and aftersale services, Matchstick Men has hugely expanded its business while keeping a low profile – leaving the emphasis on the brands themselves.
For more information, visit g2sltd.com